According to BrandZ 2011 rankings, Apple has topped Google in the Global Top 100 to become the world’s directive brand. Google previously held the title for quaternary years, but with the success of the iPhone and iPad, Apple has grabbed the important title.
Apple’s sort continuance is worth $153 billion, an process of 84% compared to last year, whereas Google declined 2% in continuance to set at $111 billion, with IBM close behind in ordinal at a continuance of $100 billion.
Peter Walshe, the administrator of Millward Brown behind the 6th period BrandZ think had this to feature on Apple’s surge:
“Apple is breaking the rules in cost of its pricing model…It’s doing what wealth brands do, where the higher price the sort is, the more it seems to underpin and fortify the desire…Obviously, it has to be united to enthusiastic products and a enthusiastic experience, and Apple has nurtured that.”
It’s no assail that 2010-2011 is decent the year of Apple. Their mart container has grown from $60 1000000000 to over $323 1000000000 in meet five years. The consort has also assembled a staggering change struggle chest of $65 billion, and the consort doesn’t appear to be letting up anytime soon, as we crapper expect whatever new announcements about iOS 5 at the upcoming 2011 WWDC.
Other huge movers allow Facebook ascension 246%, and Blackberry dropping 20% (not astonishing here).
You crapper analyse out the flooded Top 100 chart here.
[Reuters via MillwardBrown BrandZ]
Apple Tops Google to Become World’s Number One Brand is a place from: iPhone in Canada Blog - Canada's #1 iPhone Resource
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