A past analyse by Teutonic investigate concern Gfk noted that Apple iPhone users are the most hardcore compared to another smartphone brands. According to Reuters:
“Loyalty with a handset is a aggregation more complicated these days in that grouping acquire into experiences at the high-end level,” Ryan Garner, the lead analyst on the survey, told Reuters.
“If a sound doesn’t do what it says it module do or what the someone hopes it module do, the maker module lose loyalty.”
The analyse institute that meet 25 proportionality of smartphone owners designed to meet hardcore to the operating system streaming their phone, with loyalty maximal among Apple users at 59 percent, and minimal for Microsoft’s sound software, at 21 percent.
Of users of Research in Motion’s BlackBerrys, 35 proportionality said they would meet loyal. The figure was 28 proportionality for users of phones streaming Google’s Android software, and 24 proportionality for users of Nokia Symbian phones.
So we have Apple leading the arrange with a 59% loyalty rate, followed by RIM (35%), Android (28%), Nokia (24%), and filling discover the basement, Microsoft at 21% (although Windows Phone 7 is relatively new).
How crapper this investigate be interpreted? People could be hardcore to iPhones because they are relatively cushy to use compared to the competition, substance a full fledgeling App Store, and code updates crapper be easily applied. Think of these threesome factors and apply them to Blackberrys, Android devices, Nokia’s Symbian devices, and phones from Microsoft–can the same be said?
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[Reuters via Gfk]
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